Sustainability & Ethics
Today, the fashion industry has become one of the world's top polluters; with 20% of industrial pollution coming from textile dyeing alone. Fabrics like polyester, nylon, lycra, etc. result in the release of toxic chemicals that pollute water supplies, soil, and even the air we breathe. They result in the over-use of fossil fuels and millions of litres of water being wasted every day. These fabrics do not take to natural dyes, which leads to even more toxicity through the bleaching and dyeing processes. Not only do these fabrics create incredibly hazardous work environments for those coming into contact with them, but, because of the lack of quality of the product, the non-biodegradable products often end up in landfill after only a few uses.
Celtic Fusion was designed to create a connection to nature through unique clothing. The designs are inspired by Celtic spirituality and ancient paganism - beliefs centered around the natural world and the cycle of life. So, naturally, sustainability and ethics are a top priority in the construction of the clothing you purchase. I hope to create a new standard for the impact of fashion with my choice of fabrics, construction processes, and positive work practices.
Below you will find details on the sustainability of my natural fabrics:
Raw Jute -
Raw jute is derived from plant fibres that do not require any pesticides or synthetic fertilizers. The plant (corchorus capsularis) relies heavily on natural rainfall, and in this way, avoids the use of wasteful irrigation practices. The jute plant is beneficial to have growing in large quantities as it absorbs carbon dioxide and releases oxygen at a faster rate than trees. The plants only take 4 - 6 months to reach maturity, resulting in a high yield and helps to limit the amount of land required for crops. The fabric that results is entirely biodegradable and can be dyed using natural dyes.
Unbleached, Handspun, Handwoven Cotton -
This cotton (known as "khadi cotton") uses no carbon in its production process. The practice of hand weaving cotton needs no electricity or machines making it the only fabric that does not use fossil fuels and only requires 3 litres of water to create 1 metre of fabric - as opposed to the 55 litres used to create a metre of fabric in an industrialized mill. The cotton does not undergo bleaching or scouring, which allows the production process to avoid the use of toxic chemicals entirely.
Undyed Fabrics -
The dyeing industry is one of the most chemically intensive processes in the world - using up to 8000 different chemicals. The majority of my creations are made up of plant fibres that are not bleached or dyed, and instead retain the natural color of the fabric. This creates a safer work environment for my team and safer product for you to wear.
It is very important to me that my team has a workplace that is safe, healthy, and positive. I work to promote women in the workplace and am always looking out for the human rights of those I work with. I live in India for three months out of the year, which allows me to have an in-person relationship with all my suppliers and to make sure that my teams' working conditions are up to a very high standard.
With every purchase you make from Celtic Fusion Design, a tree will be planted! From each item, €3 (the price of planting one native tree species) will be donated to Hometree. An organisation that is striving to plant trees in the West of Ireland to restore natural woodlands and create healthy ecosystems to last generations. Find out more here: